Shrewd Mind @ Work

I welcome the announcement that UPM is a research University with such an open heart. From here, all the academician, the administrative team and also the students should start pacing towards that goal as their roal is crucial in determining whether UPM is really a Research University or just a " Research University on Paper".

I may be a little bit sarcastic but then hey... its true what.. ?

I also had a fair share of experience with MCCannes Erikson and Leo Burnet Company. For those who are not familiar with these two name, just google them and you will be amazed just by simply looking at their website. These are the among the giants in the advertising and branding industries. Leo Burnet for example is the company responsible for producing the much awaited Petronas commercial every festive season.

(Remember the commercial, where a group of sibling decided to a whole cow for hari raya as there we no more meat left for sale... haaa that was Leo Burnet's product.)

You should have seen the power of advertisement. How it can change the most ordinary, dry and plain subject to something that everyone wanted to talked about. For example.. just look at the issue of Globalisation? Ever realise why suddenly people stop talking about Globalisation? After sometime people started to realise that globalisation is no more than a word coined by a group of people to serve their purpose. The was no theory or scientific explanation propose by anyone. Its just hearsay, personal experiance and nothing more. Its just a buzzed word to create havoc. At that time even those at the Kedai Kopi stated to talk " Global" and "Globalisation" Hmmmm...Again Globalisation is a passe subject or even it is not a subject at all.

Not to get derailed out of topic by "morning blues", i strongly believe that the best and the most correct measurement to measure the effectiveness of an Academic Institution is by looking at their product. Not the STUDENTS but their GRADUATES. Not their ASSIGNMENT but the RECOGNITION ON THEIR RESEARCH. Look at LIM KOK WING College University for example. That name alone carries a lot of weight.

Does ranking really matter, now? UITM proudly claimed that most of their graduate enters the working sector in less than 6 months after graduation. Impressive! What about UPM? Again, i may me just another person who see things differently and started to blow things out of proportion. Do think about it.